Product craft.Fintech, blockchain, AI.Some of it shipped.
Head of Design at BVNK, a Mastercard company. Sofia.
Writing
Billing, seen whole
Mapping billing from end to end, finding the root cause of misbilling, and setting one vision for the teams fixing it.
A product vision you can click
A clickable picture of the target product, built on our design system, that product teams use to plan what comes next.
Design system adoption from 12% to 75%
Design system adoption from 12% to about 75%, with one set of rules for people and AI agents.
Evolving BVNK for life inside Mastercard
How we moved BVNK's website, sales library, social and email onto the Mastercard identity in seven weeks.
From Buzzwords to Reality: Our Journey Towards Genuine Customer Centricity
How a newsletter, CX Talks and an award-winning diary study made customer focus stick at Paysafe.
One Language to Rule Them All: How a Design System Supercharges Our Efficiency
How Skrill and Neteller went from freestyle CSS to one themeable design system.
Qualitative and Quantitative Insights, Better Together
How 50+ interviews and the numbers behind them pointed Skrill to a small merchant widget and a roadmap.